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5 Telltale Signs That You Need a New Logo

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Oct 08 2017
5 Telltale Signs That You Need a New Logo

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There’s no overstating how important your company’s logo is. It’s your mission statement to the world, whether you realize it or not.

A great logo, such as Coca Cola’s, is timeless and instantly recognizable.

But for every great logo, there are dozens of poorly constructed or just plain ugly logos. If you’re unsatisfied with your current logo, it may be time for a change.

But how do you know if it’s worth the time and money to generate a new logo? Read on to find out. We’re running down the top 5 signs that you’re in need of a new logo.

5 Telltale Signs You Need a New Logo

1. It Doesn’t Fit Your Business Anymore

When you get down to it, your logo is a banner for your brand. And sometimes, logos, like businesses, are outgrown. This isn’t always a bad thing.

Sometimes a bit of a change is a good idea. If you feel like your brand has outgrown your current logo, it’s time for a redesign.

2. It’s Outdated

Can you imagine if Microsoft was still using their logo from 20 years ago? It’d look pretty strange.

Every now and then, it’s a good idea to refresh your logo and update it with a more modern look. The good news is that modern technology has made this pretty simple.

Whether you outsource the project to a team of pros, or you take on the task yourself, it’s always a good idea to keep up with modern design trends.

Take a quick look around the internet and see what other businesses are doing. For example, tons of businesses are loving the simplified design of a minimalist logo.

Get with the times and give your logo a refresh.

3. It Was Created in a Hurry

Let’s face it, not all logos are great. Perhaps you were just starting out and needed a quickly designed logo to serve as the face of your company.

A slapdash logo is often as bad as no logo. Having a poorly designed logo gives customers the idea that you’re not interested in quality and care.

So if you’re unsatisfied with your current logo, scrap it! Design a new logo crafted with professionalism and care. It may take longer, but it’ll pay off.

4. Your Current Logo Doesn’t Scale

Your logo isn’t just a one-time use thing. It needs to be at the forefront of all of your branding.

That means that it should be included on everything from merch, to your website, to your social pages. Accordingly, you’re going to need to scale it at some point.

If your logo looks too jagged or grainy when blown up, head back to square one. You need a logo that is as versatile as your brand. Make sure it scales — both up and down.

5. You’re Rebranding

Our final sign goes hand-in-hand with our first one. Sometimes businesses are just better off rebranding.

What better way to start off your efforts than with a reworked logo? But instead of scrapping your logo entirely, think about what’s salvageable.

Take the elements of your logo that audiences identify with and make sure they carry over. You’ll save money and avoid brand confusion.

You Deserve a Better Logo

Every business deserves a great logo. And since it’s our personal mission to rid the world of bad logos, we’d love to help your company.

Whether you’re starting from scratch or rebranding, we can help design a logo you’re going to love. Get in touch today and see the difference a brand new logo can make.

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