Your company logo is synonymous with your brand.
It represents who you are and what your company will be recognized for. Logos are important tools for business owners to express themselves and to connect with their target market.
Consider these five ways to improve a business logo so you can be the best logo maker.
Did you know that the average attention span of humans is now as little as 8 seconds long?
That means your logo needs to quickly draw in your customer. Successful color schemes are packed with hidden messages. These messages create high conversion rates.
For example, think about the logo for Pepsi. It has a circle with the colors red and blue.
According to research, circles and ovals evoke a positive emotional message and unity. Circles are also used to market products to women.
On the other hand, squares suggest stability and balance. These shapes are used in masculine brands. Shape plays an important role in determining the message your brand wants to send.
The human brain is a powerful advertising tool. Colors and shapes are two psychological characteristics that should be considered when becoming the best logo maker.
Instead of constantly reusing the same fonts, try a new one.
There are websites that upload hundreds of brand new fonts every day for you to check out! Your logo can’t have the same boring Helvetica or Georgia font — that won’t make it stand out. Tons of designers are posting free fonts for you to choose from. Remember: your logo is an essential part of your brand, so you want to pick one that is unique to your business.
Tons of designers are posting free fonts for you to choose from.
Remember: your logo is an essential part of your brand, so you want to pick one that is unique to your business.
A helpful website like myfonts.com can assist you in the best font search possible for your business.
One of the best tips we can offer you to be the best logo maker is to watch what your competition is doing.
You can take what your competitors are doing and add your own visual twist.
On the flip side, you can always be an innovator in your sector and stray away from the obvious. When Apple released its first logo, it began as a way to attract schoolchildren’s attention by using bright rainbow colors. This famous Apple logo has become a worldwide symbol for the brand.
Of course, you think that your shiny new logo is amazing.
But it doesn’t hurt to receive some constructive criticism from someone else before you commit to one design. You may miss some cultural misinterpretations or hidden meanings in your logo. Another person can help point out to you.
Want your logos done right?
We offer a variety of logo design packages that can help you find your new logo today.
Our team is packed with hard working industry professionals who will deliver the highest quality logos for all of your social media needs.