Category Archives: Uncategorized

startup logo

How to Apply Color Psychology to Your Startup Logo

For companies who are looking to create a great first impression with clients, logo design is a must from the get go. Unfortunately, many companies treat logo design as an afterthought.  

But a startup logo will set the tone for your business. It not only helps you differentiate your services from the competition. A great startup logo can also help your team focus on the essentials of your brand.  

The difference in building a company and building a brand can also mean the difference in numbers on your bottom line.  

Not sure where to begin in designing a startup logo for your business? Some of the most iconic logos depend on color to make a statement.  

Here’s how you can make color work for you:

1. Iconic Brands Depend on Color

What color is the Twitter Logo? Coca-Cola? How about the letters in the Google brand design?

Chances are you recognize the most iconic brands because of their design as well as their color choices. You can make color work for your business in the same way. 

But logos are more about color choice. They are also about how colors work together to create a feeling.  

The blue and white of Twitter signal broad expanses of sky and endless possibilities. Plus, the soaring feature projects a business on the rise.  

The red Coca-Cola logo is classic. But a different shade of red could be considered exciting or warm.  

We associate colors with these brands for a reason. 

2. Colors Pack a Punch Even In Small Size

Your logo will be considered the most important quarter-inch for your business. As times have changed, and digital marketing is king, companies have grown to rely on simplicity to convey a point 

We may think of a huge Golden Arches on a highway sign to announce a needed rest stop and large fries from McDonald’s, but part of the reason the logo is so successful is it works at any size. 

Set against red that yellow beams a smile. Using color contrasts and varying tones will allow you to catch the eye from long distance or in a tiny space on social media. 

3. Get Emotional With a Startup Logo

The psychology of the colors you choose should match the overall goals of your business, as well as your brand. Cool tones are calming and dependable. 

Red and warm tones are traditionally more exciting. The various peacock colors on an NBC logo show the vivid entertainment the brand stands by. 

Conversely, the childlike letters of the Google logo call back to the ease of learning and fundamental tools we all recognize as part of childhood. What could be more effective for building a brand out of a confusing set of math equations?

Instead, the psychology of Google’s color scheme is simplicity, comfort, and familiarity. 

Knowing your brand and mission will help you choose colors that convey the emotions you want your company associated with.

Get the Most from Your Logo Design

The experts know how to match mission with colors. And for startup logos, most companies can’t afford to leave the future success of their business to chance.

We can help.

The Logosdoneright team can help your business with a logo that matches substance with feeling.

Click here and let us get started on your logo today.  

 

 

 

  

logo redesign

How to Find Inspiration for Your Logo Redesign

Redesigning your logo is a great way to attract new customers.

It also lets your current customer base know that you’re capable of updating and improving as your company grows.

A logo redesign can do a lot for your business, but knowing how to start revamping your current design can be tough.

You want to try something new and fresh, but you don’t want to lose the elements that your customers have come to associate with you.

Trying to balance the new with the familiar is difficult, but you shouldn’t let it stop you before you’ve even started.

Below, we’ve outlined some ways to find creative inspiration when you know you want to redesign your logo but aren’t sure where to start.

1. Start Your Logo Redesign by Looking at Your Current Logo

When was the last time you really looked at your current logo and analyzed it with a critical eye?

It’s probably been a while, but that’s the first place you should start when you want to do a redesign. Look at your logo’s color and think about how it makes you feel. Are there emotions that you associate with it? Does it remind you of any company other than your own?

What about the shape? Do you like the way the lines slope, or does it feel outdated?

Whether good or bad, reviewing your current logo carefully will tell you a lot. Do you have a complete overhaul in your future or just a few updates to make?

2. Turn to the Pros

There are certain logos that we can all recognize as iconic. You see them and immediately think of the company they represent.

Your business may not operate on a national or global scale, but you can still find inspiration from some of the world’s biggest companies. Even if you can’t identify what it is about a logo that you love, let our team know about some of your favorites.

We’ll be able to recognize patterns and trends and can help you redesign your logo with that in mind.

3. Do Your Research

There’s no point in doing a logo redesign if your new logo isn’t going to stand out. Doing a little research can help you find design inspiration that will make your logo unique.

Look at what your industry competitors are doing, and read up on the latest logo design trends. Research can help you determine both what you love, and what you know you want to stay away from.

Having that information is a great place to start finding inspiration.

Ready to Start Your Logo Redesign?

Spend some time creating a list of all the things you love in a logo and any elements from your old logo you want to keep in a redesign. You should also take note of all of the things you definitely want to avoid.

Once you’ve done that, you’re ready to start working on creating a new, fresh logo that will take your business even further. To get started on the logo redesign of your company’s dreams, or if you have any questions, contact us today!

logo design mistakes

How to Avoid the Most Common Logo Design Mistakes

When you’re looking to create or revamp your image, your logo design is one of the first places to start.

While figuring out how to visually represent your company should be a fun and creative process, it’s also one that should be carefully approached.

Your logo is often the first interaction customers have with your business. An ineffective one can make all the difference between drawing them in — and pushing them away.

Today, we’re discussing a few logo design mistakes that business leaders commonly make. Avoiding these pitfalls can help you make sure the image you create is appropriately aligned with your brand’s mission and vision for the future.

Ready to get started? Let’s dive in!

1. Designing on the Fly

While it’s true that sometimes a brilliant design idea will randomly strike, for the most part, a logo design should be carefully researched.

One of the top logo design mistakes is to move forward without any forethought to how the logo will look, what it’s message and purpose is, and how it will impact your core audience.

To avoid this, be sure to create a design plan at the onset. This plan should include considerations such as your target audience’s preferences and tastes, your company values, designs that are trending in your market, and anything else specific to your business needs.

2. Keeping the Design a Solo Effort

You know that oft-repeated mantra “teamwork makes the dream work?” In this case, it couldn’t be truer.

Even if the actual logo design effort is limited to a few individuals, it’s important to include others in the brainstorming and review processes.

The main reason? A fresh set of eyes can often catch issues that you might not see if you’re working too closely with the image.

New perspectives can also evaluate your logo design, letting you know what they feel when they see it, and if it encourages them to explore your brand further. These are valuable insights as you seek to create a logo that speaks to a wide audience.

3. Putting Too Many Elements into the Design

Often, simplicity is the key to creating a logo that stands the test of time. Top brands like Apple, MasterCard, and Nike are great examples of how a clean, uncluttered logo can make a huge impact.

While it might be tempting to include many layers in your design, utilizing multiple gradients, textures, shadows, and more, this can often distract from your message.

To avoid logo design mistakes such as these, try to narrow the design down to just the core elements that make it stand out.

4. Picking the Wrong Font

It seems like a simple step. As long as your words are effective, it shouldn’t matter how they’re written, right?

Actually, your font choice could be the most important part of your logo design. With so many options available today, the style of font you choose says more about your brand than you think.

A retro script, for instance, can be paired with a vintage-style logo to create a throwback look aligned with today’s hipster trend. On the other hand, a straight-lined, sans serif font is an ideal choice for a modern, minimalistic design.

5. Failing to Make it Responsive

Thanks to the rise of technology, consumers aren’t limited to brick-and-mortar store interactions.

Rather, they’re also now researching, communicating with, and buying from their favorite brands on their computers and smart devices.

To this end, if your company has an online presence at all, it’s vital to create a logo that looks as good online as it does on your physical storefront.

Designs that meet this criterion are known as responsive designs. This means they’ll look the same on a mobile device, desktop, or laptop — ensuring you’re always putting your best foot forward.

Want to Avoid Logo Design Mistakes? Hire an Expert!

If you want to make sure your logo design is error-free and sure to deliver, we’d love to help.

We’re a logo design agency dedicated to helping entrepreneurs, small businesses, and freelancers tell their story and stand out in their sphere.

Complete our Creative Brief to get started today and take the first step in redesigning your future!

logo history

Logo History: The Evolution of Logos in Branding

Logos have become very common to us that we never consider how far they’ve come. They help us identify and name many different companies. To figure out what the future holds, we will need to take a step back and look at the logo history.

A logo is a distinct and recognizable design, name, or symbol for identifying a company. Each logo has the following characteristics:

  • it is memorable
  • it is recognizable
  • it is scalable for different media
  • it is convertible or versatile for use in different media
  • it is relevant to each business type

Businesses try to get the best logo design. They realize that effective branding is the key to their success. Having a great logo helps the company in several ways:

  1. serves as a marketing and promotional tool
  2. distinguishes from the competitors
  3. attracts potential customers
  4. creates an emotional connection with customers
  5. brands the company as providing solutions to consumers
  6. communicates the company’s values

With this type of impact, it is not surprising that logos are this important. But how did logos come to be a crucial part of a company’s success? Read on to learn more.

Understanding the Logo History

All the different lessons and changes from the past are the reason we are in this moment. Understanding the logo history helps to predict the future of branding.

Here is an outline of the evolution of logos:

Early Centuries (BCE)

The early human civilizations displayed an innovative ability to communicate using symbols. Languages used logographic systems. For example, hieroglyphs in Egypt, Cuneiform script by the Sumerians in 34th Century BCE, and Mayan script in the 3rd Century BCE.

Such use of symbols to convey meaning was a precursor to what we see today.

6th Century to 12th Century A.D.

In the 6th Century, the coins used for trading had symbols. Later on in the 12th Century, coat of arms came into widespread use. These were heraldic visual designs used as symbols of achievement.

They were common with knights, royal families or monarchies, and states. People also began using them as a seal on legal documents. Nowadays, we can see this practice in use in company letterheads and stamps.

15th century A.D.

Various states made it a requirement for manufacturers to use silver hallmarks. These were symbols stamped on silver objects. It was a representation of the source of the objects.

Companies today use this similar approach by putting logo designs on their products. Everything you own has a name or logo of the company from where you bought the item.

18th & 19th Centuries A.D.

We write today using the typographic system from the Industrial Revolution. It includes different typefaces such as Times New Roman, Cambria, and Garamond.

This type of logo design came into use by several companies. For example, Coca-Cola had a simple typeface in 1886 called Spencerian script.

After the Victorian Era, the Arts and Crafts movement came in to emphasize a simple but detailed craftsmanship. As an example, in 1898, Pepsi was using a red script on a white surface. Now, it is a circle with red, white, and blue stripes.

20th Century A.D.

Modernism came into being and brought color printing, advertising, use of images and words, visual simplicity and minimalism. For example, in 1978, Nike’s logo was a name and the Nike Swoosh symbol on a blue background.

21st Century

Currently, we are in a postmodernism and post-minimalism era. Companies are using ideograms, symbols, and branding for their logo designs. You can recognize current logos without a name, or with the name in a different color or language. Examples include the Apple logo, Red Cross, or the Nike Swoosh.

Get a Personalized Logo

These changes show the importance of companies evolving to relate with their customers better. New logo design ideas are coming up every day. Businesses need to keep up or they will be left behind.

Fill out our creative brief and we will design a great logo for you.

powerful logo

Why Emotion Is Key for a Powerful Logo

Researchers know that making an emotional connection is essential to any marketing strategy

There are many reasons behind why we buy what we buy. Among the most powerful reasons are ego-stroking, compulsion, empathy, and indulgence.

What do all these things have in common? They’re emotions.

If your brand doesn’t trigger some sort of emotional response, it’s going to get lost in the crowd. One of the best ways to create a strong brand is by designing a powerful logo.

Why is emotion so important in logo design? How can you create a powerful logo for your company? Read on to find out!

The Emotional Connection

Just how influential is emotion in logo designs?

Think of it this way: What’s the difference between a coffee from the local diner and a coffee from Starbucks? Why are people willing to spend $4 on something they can get down the street for $1?

The answer is the logo design.

Strong emotional design isn’t something you should add in as an afterthought. It should factor into the entire process to encourage your customers to trust your product and commit to it.

It should make them think, “Wow, this is the answer I’ve been looking for!” or “This made me smile and I want to share it with others.”

Logo designs that create emotional response are:

  • Memorable. It should stand out from similar brands and be unique.
  • Visually appealing. It should look professional and feel inviting.
  • Easily understood. Simplicity is key. Your logo should accomplish one thing, and accomplish it well.
  • Enjoyable. If your logo isn’t interesting and enjoyable to look at, no one will look at it.
  • Personal. Your logo should reflect strong values like honesty and trustworthiness.

How to Create a Powerful Logo

How can you create a love affair between your customers and your product? Here are a few things to consider.

Know Your Audience

Who is your product designed for? Who is your target audience? What are their interests, hobbies, or fears?

A product geared towards teenage girls will need a different type of logo than a product designed for geriatric men.

Choose the Right Layout

Should your logo be landscape or portrait oriented? Both types of layout can be successful if executed well.

Is carefully chosen font powerful enough for your brand identity? Or should you incorporate artistic elements like an object, a pattern, or a mascot?

Choose the Right Color

The brain processes color different ways, creating different emotional responses in people.

For example, red stimulates excitement and boldness. Green relates to health, peace, and growth. Blue creates an impression of strength, trust, and dependability.

The last thing you want to do is create a logo that stirs up the wrong emotion!

Final Thoughts on Logo Design

With careful forethought and planning, you can create a powerful logo that will resonate with your customers.

What if you have an idea for your brand, but you don’t have the technical skills to design your own logo?

At Logos Done Right, we offer design packages to fit every company’s budget. Our team of professional designers would be happy to create a beautiful, powerful logo for your business!

worst logos ever

Epic Fails: The 5 Worst Logos Ever Created

One would imagine that the amount of money spent on business operations would find its way into the branding department. That’s not always the case.

Sometimes the logo falls flat. Design by committee is a real problem. Going cheap and using templates are obvious. Allowing an amateur to have full reigns won’t deliver the goods. These all lend additions to the worst logos ever.

Want some examples?

The Worst Logos Ever: It’s Almost Hard to Believe

Go easy on these companies. They already have it rough (ha!)…

Gap

In 2010, Gap decided to take their simple (yet recognizable) logo and decided to slap a square behind the ‘P’. Everyone was dumbfounded by the decision.

It didn’t take long for Gap to reverse the logo after Internet backlash and scrutiny.

Lesson: Don’t get lazy with the rebranding. A logo is iconic for a reason — trying to “get with the times” and going experimental will only be met with head shaking.

Pepsi

Pepsi spent hundreds of millions of dollars redesigning their classic logo to what we have today. The majority of the costs came from having to rebrand and update marketing campaigns, advertising, and signage.

The problem? The logo was immediately mocked because it looked like an overweight individual with their stomach sticking out.

Lesson: Never underestimate the ambiguous images hidden within a design. People will notice, point it out, and soon everyone will see it too.

Cleveland Indians

The Cleveland Indians has a logo that doesn’t stick with the times. The stereotypical depiction of a Native American in full-on redface came under fire within recent times. The community was torn.

The primary logo does happen to be a ‘C’ but the team owners insist on keeping the outdated (and unaccepted) depiction. People aren’t happy.

Lesson: If the logo is in bad taste then it’s time for it to retire. Keep it in the past where it belongs.

Patreon

Patreon’s logo is recognizable even if it looks like the Beats logo. Then their recent abomination of a redesign dropped and, well, ugh.

Here we have another attempt at minimal design.

Speculation is that it looks like a coin going into a slot but will the average person pick up on this? Probably not. Plus, think of the thousands upon thousands of sites that now need to update the linked image.

Lesson: Subtle changes work wonders — a complete 180 is confusing.

Ubisoft

Ubisoft, one of the largest gaming companies, has always had a lackluster logo but it’s been fitting for the times. Yet, their recent logo change (after 14 years) had the Net erupt with laughter.

The logo looks like a turd. Literally.

The attempt at a minimalist design is one that can’t be unseen. The Net had a heyday at parodying the logo including a coup de grace is a 3D printed model of the poo looking logo.

Lesson: Shop the logo around and expect the unexpected.

The Takeaway

It goes to show that even the companies with the largest of budgets can make colossal mistakes with their logos. Small businesses, too, botch it when it comes to logo design. Branding mistakes happen.

There’s a lot to learn about the worst logos ever. Basically… don’t make the same mistakes. Get in touch and we’ll be sure to deliver your business a logo that won’t become a laughingstock of your industry (and the Net).

branding basics

Branding Basics: Why You Need to Understand Your Brand

Branding is one of the most important parts of a business. From big corporations to small mom and pop shops, branding matters.

Having a brand strategy is crucial for setting you apart from your competition.

We can all agree that branding is important — but what exactly is it?

If you can’t answer, now is the time to brush up on branding basics! Ready to learn? Keeping reading to master the ins and outs of branding.

Branding basics 101

We’ve all heard the term branding, but what is it? Branding is the unique image that you portray to the world.

Branding includes:

  • a unique company name
  • a logo
  • the products and services that are offered
  • a theme that is used on all company media
    • websites, business cards, packaging, etc.
  • business colors

Branding is all about creating a unique name and image. Want customers to remember who you are? Focus on creating an image that is one-of-a-kind.

Have a branding strategy

Your branding strategy should answer:

  • who you want to market to
  • how brand messages will be delivered
  • what your company is all about

It is crucial that your branding strategy is consistent, both visually and verbally.

Strategic branding means strong brand equity. This allows you to outrank and outperform your competitors. While competition will always exist, a strong brand lessens the risk of competitors.

Consider popular brands such as General Mills, Coca-Cola and Colgate. Each of these big-name companies has competitors. But what stops consumers from buying similar products? Successful branding!

Know the ins and outs of your company

Branding isn’t static. Over time your brand will change and mature.

Some say that branding a business is a journey of self-discovery. Before you can brand your company, a solid foundation is a must.

What does your business bring to the table? Does your company have a mission? What is your brand’s current reputation?

Learn about your business. Know the fine print and the headlines.

Defining your brand is just as important as branding!

Avoid common branding mistakes

Knowing branding basics is one thing. Knowing what not to do is another.

Common branding pitfalls to avoid include:

  • relying on design trends
  • an unbelievable or unrealistic tag line
  • changing too much too fast
  • using branding inconsistently
  • attaching your brand to the wrong item, partner, etc.
  • bad or no visuals
  • stale branding marketing

Improper branding techniques can destroy a company. Know what branding practices to follow, and know which ones to avoid!

Quality branding requires a unique logo

Your company’s logo is the foundation of your brand. Are you in the market for a logo? Looking to revamp an existing logo?

LogosDoneRight can help! With a little bit of information from you, we will design the perfect logo for your business. We know the importance of a logo as a part of branding basics.

You can count on us to create a logo that portrays your company’s brand and mission.

Give your branding the boost it needs! Contact us today to get started towards an awesome logo.

business card logos

3 Strategies For Memorable Business Card Logos

You only have one chance to make a good first impression. This phrase practically defines our society. Today’s consumers need to be visually stimulated just to grab their attention for a few seconds.

For many small businesses, the first encounter with a new customer is via your business card. To gain an edge in a marketing space inundated with visual cues business card logos have to make an instant impact.

If a logo fails to compel a pause and a “Wow! reaction, it will be lost in the image library of the consumer’s brain (which is more vast than the Library of Congress).

Wouldn’t it be great if choosing an effective logo for your business card only involved picking some colors and a typeface? Unfortunately, it is not that simple.

Here are three key strategies to make business card logos unforgettable.

Business Card Logos Should Scream “Professional”

Whether your company develops accounting software, coordinates travel to exotic locales, or sells organic dog treats, the look and feel or your logo should be professional.

A logo is the visual representation of a company; your brand identity. Cluttered or “busy” business card logos tend to be confusing. That is not the impression you want a potential customer to retain.

The proper balance of graphic elements is essential to creating the eye-pleasing symmetry that resonates with a customer’s brain.

Beware: A perfectly balanced design can be overshadowed by a color scheme that is not appealing. There is a reason so many articles discussing the importance of choosing the right color combinations exist.

The colors used in business card logos should reflect the tone and overall feel of your brand. The travel agency’s logo should pop with bright and vivid colors. Whereas the accounting software company will want to choose a more muted and professional color combination that suggests stability and control.

Combine a balanced design with the effective use of color to create a strong connection between your logo and your company. This is your first step toward recognizability.

Make the Familiar Strange

A logo defines your brand message. What happens if that same brand message is being used by 20 other companies? That presents a serious identity problem.

Customers will not recognize your company if it does not have that little (or sometimes big) thing that jumps out at them. Something that makes it noticeably unique.

Unique does not mean wild and outlandish. Business card logos are more likely to be remembered if their uncommon flavor is seasoned with a hint of familiarity.

The key is to get clever.

Just as color evokes an emotional response, so does the feeling of something being familiar. An effective logo should invite new customers to get to know your company while eliciting an “I swear I’ve seen that somewhere before” reaction.

Create a “hidden” image within your logo, a tactic used in the logo designs of some of the biggest names. Utilizing the negative space on your business card is an especially effective way to accomplish this.

Forcing a customer to stop and think a moment will unfailingly make an impact.

Save Complexity for Quantum Physics

In other words . . . keep it simple.

You only have a few seconds to make a connection with a new customer. Your logo should be visually stimulating without being distracting.

Rather than over-the-top and exaggerated, strive for clean and organized. Avoid too many special effects, keep the color scheme basic and ditch the clutter.

A company’s graphic identity often revolves around the logo. Business card logos, when done right, are very powerful marketing tools. If you would rather leave the above strategies to a professional logo designer you’re in the right place.

Click here to get started.

logo design trends

The 5 Biggest Logo Design Trends of 2017

Does your logo look like it was created during a time when Beanie Babies were popular and the words “snap chat filter” didn’t yet exist?

If so, it’s time to give your logo a serious update. Your logo is an essential part of your brand’s identity. If a logo is done right, it can attract a customer to your company.

Therefore, you need to make sure your logo is always keeping up with the times. Sometimes, this means a complete overhaul of your look. Other times, you may need to only make a few tweaks here and there.

So how do you make sure you’re staying on top of the trendiest logo looks?

Keep reading. We’ve got the top 5 biggest logo design trends of 2017 that you need to know about.

1. Minimalism

From bedrooms to offices to websites, minimalist design is taking over. 

Logo designers are starting to take note.

Designs that are bold and complex can be a bit of an eyesore. Plus, with so many complex logo designs out there, it can be difficult to make yours stand out.

Minimalist design is both purpose-driven and practical. You immediately tell your customer what you do with total clarity. Potential clients love the “cut-to-the-chase” aspect that these logos bring.

2. Hand-Drawn

Hand-drawn logos started making a name for themselves in 2016 and are expected to pick up even more steam in the coming year.

People love the unpretentiousness of hand-drawn logos. These logos exude chicness, warmth, credibility, and a self-governing attitude. These logos are gaining a lot of popularity in the food and drink industry. However, any industry can benefit from the hand-drawn style.

3. Vintage

If you’re looking to appeal to your customer’s nostalgic side, a vintage logo is the way to do it.

Vintage logos shy away from the modern. This allows brands to establish a sense of credibility (even if they’re not that old of a company.)

However, keep in mind there’s a fine line between appearing nostalgic and appearing like you’re stuck in the past. You will need to approach this design trend very carefully in order to pull it off.

4. Pattern and Repetition

No matter how much we try to break out of our comfort zone, most humans will always gravitate towards familiarity.

In 2017, designers are appealing to people’s need for familiarity with logos that contain patterns and repetitions.

Shape patterns in the background are gaining popularity, as well as single letter repetitions.

5. Moving Parts

Of course, we had to save the most exciting one for last.

Obviously, you can’t do much with moving parts on a logo that goes on your product. But you can use moving parts to spice up your logo on your site!

Many designers in 2017 are piggybacking off of the gif trend to create logos with moving parts. Just don’t go too overboard and make your customers dizzy!

Logo Design Trends: Wrap Up

We hope you found some inspiration reading about the top logo design trends of 2017.

If you think you need a little help formulating your ideas on paper, fill out our creative brief and we’ll match you with a logo designer!

color effect

Color Effect: How Science Helps You Choose A Logo Color

Logo creation involves a lot of factors. The shape, size, and look of your logo all matter. But did you know that the color of your company’s logo also has a huge impact?

Colors are everywhere. Colors are also endless!

Have you ever looked at a color and felt a certain way?

Colors can influence how clients view your brand. It may also shape their emotions when they see your company’s logo.

Do you want to ensure your logo uses colors to its benefits?

Read on to learn how color effect can impact your company’s logo and overall branding.

Color Effect and Logo Design

The message that your logo portrays is influenced by many factors. One of the biggest factors to consider is color. While you may not think it, consumers do notice the colors used in logos.

In fact, a study found that 90% of snap judgments about products are based on color.

Color impacts how your brand is perceived. Color also plays into the personality of your company.

Red may give off an exciting and bold feeling while blue portrays trust and strength. Know what emotions you want your logo to imply before deciding on a design.

So how do you know which colors to choose based on color effect?

Colors and the Associated Emotions

The same color can be used to portray a variety of emotions. There are no strict guidelines for using a specific color for a specific emotion.

However, it does help to understand the feelings that are commonly associated with certain colors.

  • Red: Red is a bold color. It is attention catching. Red is often associated with excitement, love, and youthfulness.
  • Orange: Orange is a happy medium between red and yellow. Orange gives off a friendly vibe. It creates confidence and cheerfulness.
  • Yellow: Yellow is a sign of happiness. It surrounds you in happiness and optimism. Deeper yellows can evoke feelings of warmth and clarity.
  • Green: Green has always been associated with life and health. The color can also portray growth and calmness.
  • Blue: Blue can portray a wide variety of emotions. Blue can be calming. It can evoke optimism but sadness at the same time. Blue also shows strength and trust.
  • Purple: Purple is a long-time sign of power. It can evoke creativity and awakens the imagination. Purple can also be associated with being wise.
  • Neutrals: Black, white and gray all portray balance. They can evoke feelings of neutrality and calmness.

How to Pick the Right Color

Most logos have one focal color with secondary accent colors. During the logo design phase, you’ll want to keep your company’s brand personality in mind.

Instead of focusing on broad color statements, hone in on your company. Do you want to portray sincerity and competence? Excitement and ruggedness?

Your brand personality will help determine the best branding colors to use.

Professional Logo Design

Looking to boost your company’s brand with a new logo? Your logo is the face of your company! Don’t settle for a subpar logo any longer.

At Logos Done Right, we specialize in creating unique and eye-catching logos. With a quality logo, you’ll out-brand and out-market your competitors.

Contact us today to get started!