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Why Emotion Is Key for a Powerful Logo

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Aug 21 2017
Why Emotion Is Key for a Powerful Logo

powerful logo

Researchers know that making an emotional connection is essential to any marketing strategy

There are many reasons behind why we buy what we buy. Among the most powerful reasons are ego-stroking, compulsion, empathy, and indulgence.

What do all these things have in common? They’re emotions.

If your brand doesn’t trigger some sort of emotional response, it’s going to get lost in the crowd. One of the best ways to create a strong brand is by designing a powerful logo.

Why is emotion so important in logo design? How can you create a powerful logo for your company? Read on to find out!

The Emotional Connection

Just how influential is emotion in logo designs?

Think of it this way: What’s the difference between a coffee from the local diner and a coffee from Starbucks? Why are people willing to spend $4 on something they can get down the street for $1?

The answer is the logo design.

Strong emotional design isn’t something you should add in as an afterthought. It should factor into the entire process to encourage your customers to trust your product and commit to it.

It should make them think, “Wow, this is the answer I’ve been looking for!” or “This made me smile and I want to share it with others.”

Logo designs that create emotional response are:

  • Memorable. It should stand out from similar brands and be unique.
  • Visually appealing. It should look professional and feel inviting.
  • Easily understood. Simplicity is key. Your logo should accomplish one thing, and accomplish it well.
  • Enjoyable. If your logo isn’t interesting and enjoyable to look at, no one will look at it.
  • Personal. Your logo should reflect strong values like honesty and trustworthiness.

How to Create a Powerful Logo

How can you create a love affair between your customers and your product? Here are a few things to consider.

Know Your Audience

Who is your product designed for? Who is your target audience? What are their interests, hobbies, or fears?

A product geared towards teenage girls will need a different type of logo than a product designed for geriatric men.

Choose the Right Layout

Should your logo be landscape or portrait oriented? Both types of layout can be successful if executed well.

Is carefully chosen font powerful enough for your brand identity? Or should you incorporate artistic elements like an object, a pattern, or a mascot?

Choose the Right Color

The brain processes color different ways, creating different emotional responses in people.

For example, red stimulates excitement and boldness. Green relates to health, peace, and growth. Blue creates an impression of strength, trust, and dependability.

The last thing you want to do is create a logo that stirs up the wrong emotion!

Final Thoughts on Logo Design

With careful forethought and planning, you can create a powerful logo that will resonate with your customers.

What if you have an idea for your brand, but you don’t have the technical skills to design your own logo?

At Logos Done Right, we offer design packages to fit every company’s budget. Our team of professional designers would be happy to create a beautiful, powerful logo for your business!

Choose Logo Packages

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