Redesigning your logo is a great way to attract new customers.
It also lets your current customer base know that you’re capable of updating and improving as your company grows.
A logo redesign can do a lot for your business, but knowing how to start revamping your current design can be tough.
You want to try something new and fresh, but you don’t want to lose the elements that your customers have come to associate with you.
Trying to balance the new with the familiar is difficult, but you shouldn’t let it stop you before you’ve even started.
Below, we’ve outlined some ways to find creative inspiration when you know you want to redesign your logo but aren’t sure where to start.
When was the last time you really looked at your current logo and analyzed it with a critical eye?
It’s probably been a while, but that’s the first place you should start when you want to do a redesign. Look at your logo’s color and think about how it makes you feel. Are there emotions that you associate with it? Does it remind you of any company other than your own?
What about the shape? Do you like the way the lines slope, or does it feel outdated?
Whether good or bad, reviewing your current logo carefully will tell you a lot. Do you have a complete overhaul in your future or just a few updates to make?
There are certain logos that we can all recognize as iconic. You see them and immediately think of the company they represent.
Your business may not operate on a national or global scale, but you can still find inspiration from some of the world’s biggest companies. Even if you can’t identify what it is about a logo that you love, let our team know about some of your favorites.
We’ll be able to recognize patterns and trends and can help you redesign your logo with that in mind.
There’s no point in doing a logo redesign if your new logo isn’t going to stand out. Doing a little research can help you find design inspiration that will make your logo unique.
Look at what your industry competitors are doing, and read up on the latest logo design trends. Research can help you determine both what you love, and what you know you want to stay away from.
Having that information is a great place to start finding inspiration.
Spend some time creating a list of all the things you love in a logo and any elements from your old logo you want to keep in a redesign. You should also take note of all of the things you definitely want to avoid.
Once you’ve done that, you’re ready to start working on creating a new, fresh logo that will take your business even further. To get started on the logo redesign of your company’s dreams, or if you have any questions, contact us today!